I build the systems, clean the data, and design the processes that let growth teams move with precision — not guesswork. Seven years across BDR floors, enterprise deals, and RevOps architecture.
View Case Studies ↓The Share Group's HubSpot instance had grown organically over three years — which meant nobody designed it, it just accumulated. Contact records lacked company associations. Deal stages were named differently across pipelines. Lead source data was inconsistent or empty. The executive team had stopped trusting the pipeline report because the numbers kept changing for reasons nobody could explain.
Marketing was creating MQLs. Sales was ignoring most of them. Nobody could tell you the conversion rate because the lifecycle stages hadn't been formally defined.
"The first time leadership looked at the new pipeline report and nobody argued about where a number came from — that was the moment the rebuild paid off."
Blue Equinox was a growing B2B IT and SaaS company with real revenue traction — but zero operational infrastructure behind it. Deals were tracked in spreadsheets. Forecast calls were educated guesses. SDRs had no standardized cadences or call frameworks. Leadership couldn't answer basic questions like "What's our average deal velocity?" or "Which source is producing the most qualified pipeline?"
They needed someone to build the revenue engine, not just run it.
"Going from a spreadsheet-first culture to a CRM-first culture isn't just a tech change — it's a behavior change. The architecture only works if people trust it, so I built trust first."
Staff Domain was scaling fast across global markets — but the sales motion hadn't scaled with it. Reps were closing deals based on personal judgment with no repeatable methodology. New hire ramp time was slow because onboarding relied on shadowing rather than documented playbooks. The reporting structure didn't give leadership clear visibility into which markets, deal sizes, or ICPs were actually producing.
My mandate: close deals, but also build the infrastructure that lets others close them consistently without me.
"The best thing a top performer can do is make themselves replaceable — by writing down exactly how they win, and teaching it to everyone else."
In every RevOps role I've held, the same bottleneck appeared: inbound leads arrive in the CRM with 40–60% of key fields blank. SDRs spend their first 15 minutes on every lead doing manual research before they can even decide if it's worth calling. At scale, this is thousands of hours of lost selling time per year.
I wanted to build a system that solved this permanently — leads arrive in HubSpot already enriched, scored, and routed, so reps open a contact record and the work is already done.